About Us

The Name

Diganta means ‘Horizon‘- the imaginary line at which earth’s surface and the sky appears to meet.

The Logo

The logo is based on the ‘yin-yang‘ symbol from the Chinese dualistic philosophy. It symbolises the ability to embrace both extremes of a number of dimensions at the same time. It is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.

In the context of the business it means:

  • To do very well both in the short-term and long-term
  • To be highly idealistic and also highly profitable
  • To balance between preserving a core ideology and stimulating vigorous change and movement

The Credo

‘Diganta – A Friend in Need’
is the credo of the Company. The company will treat every customer like a true friend while understanding his/her financial needs; advises the best options available and helps him/her/ in selecting solutions which ultimately leads to a win-win situation.

The Values Statement

  • Diganta Finance will focus its business to assist acquisition of assets; required for sustainable livelihood of the customer.
  • Each customer shall be treated as unique and interacted intimately to understand his needs. Then the financial product shall be tailored to suit his needs.
  • In the process the customer is made to understand the true cost of the services, options available to him and ensures that he makes a considered decision.
  • The company shall follow all prudential norms and fair trade practices meticulously in conducting its business. And achieve zero delinquency by adopting a win-win approach.
  • The Endeavour of the Company is to achieve excellence in all of its practices and ensure that its relation with the customers makes them to perceive Diganta as a true friend in need