To build a strong, vibrant and enduring Financial Institution focused towards catering to the needs of the Lower segments of the economic pyramid.

The Organization to have a culture, where in every employee treat every customer like his friend, and every customer truly perceives Diganta as a friend in need.

Objectives

• To ensure customer delight by understanding them properly and serving them with a win-win approach.
• To generate funds with least possible cost and to be competitive in lending.
• To cater all possible financial and insurance products needed by the focused segment under one roof directly by the company or through group companies or by being a channel partner of another financial institution.
• To reward the stakeholders of the company suitably and consistently.
• To follow all prudential norms, fair trade practices and corporate excellence in managing the business.
• Ensuring that every branch of the company will be a self-governing profit center.